As well as Freeview HD it has web access for video streaming and the typical levels of picture quality associated with Sony televisions.
Note: Model Numbers Explained
The KDL40EX523 and the KDL40EX524 models reviewed here are virtually identical sets.
The main difference between the 2 TV’s is that the EX524 models have the ability to record to an external Hard Drive via the integrated USB port.
For the purposes of this review we shall cover the EX523 model but will include both models in the price comparison section because the major retailing outlets seem to be stocking one of the models and not both.
KDL40EX523 – John Lewis
KDL40EX523BU – Amazon, Best Buy, CO-OP Electrical
KDL40EX524 – Currys, Dixons
KDL40EX524BU – Comet, Laskys
Just over an inch thick lends this set to be hung on a wall
Despite its 40 inch expanse the Sony KDL40EX523 is very slim, thanks to the edge lit LED technology which brings a vibrant, diverse image to the LCD panel.
The bezel surrounding the screen is also slender and the footprint of the included stand is significant enough to ensure it is stable during use.
Of course since it is an LED TV it really lends itself to wall hanging, which should give users enough flexibility to position it almost anywhere.
On-board High Def Tuner
As you would expect the Sony KDL40EX523 is compatible with full HD 1080p films and games, with ample HDMI inputs to help you make the most of its high resolution.
For displays of this size you really need to find some HD content and even if you do not yet have a Blu Ray player or compatible games console you can use the Sony KDL40EX523 to watch high def TV broadcasts straight out of the box.
This is thanks to the onboard Freeview HD tuner which gives you access to an ever increasing number of high def channels without the added cost of having to pay for a subscription service or invest in another separate set top box to further clutter your living room with remotes and wires.
Browse the web and make Skype calls
Modern TVs need to be well connected and the Sony KDL40EX523 definitely fits the bill.
It has a built-in Ethernet port and is compatible with separately available Wi-Fi adapters to let you take your TV online and enter a world of video streaming and on demand content that was unavailable with previous generations of television technology.
As well as services like YouTube and iPlayer, the Sony KDL40EX523 comes with Skype compatibility.
This means with a camera and microphone connected you can make video calls to other Skype users from across the world, all from the comfort of your settee.
Good picture quality
Picture quality should be a paramount consideration when looking at new televisions and the Sony KDL40EX523 has impeccable specs in this department.
Sony’s Bravia range is synonymous with image fidelity and with the X-Reality engine onboard the processing of colours and hues will occur quickly and seamlessly, no matter what you are watching.
The result is that HD images pop with life and light while even content from older analogue inputs will be given an added sheen of modernity.
As well as using the USB port to connect a Wi-Fi adapter you can insert a USB memory stick and playback media files transferred from your PC, so the web need not be your only source for digital entertainment.
There is no doubting the Sony KDL40EX523 ticks all the boxes at this price point, making it an LED TV worthy of your attention and something that will sit happily in your home for years to come.
KDL40EX523 Best Price
The price comparison table below displays the best online price for the Sony KDL40EX523 / KDL40EX524 LED TV.
Check out todays best online UK price by clicking on the Shop Now >> button where you will be directed to the shops website.
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