Sony KDL40EX523 / KDL40EX524 Review

sony kdl40ex523 review
The Sony KDL40EX523 is a 40 inch HDTV with LED backlighting and plenty of smart features to keep you entertained.

As well as Freeview HD it has web access for video streaming and the typical levels of picture quality associated with Sony televisions.

Note: Model Numbers Explained
The KDL40EX523 and the KDL40EX524 models reviewed here are virtually identical sets.

The main difference between the 2 TV’s is that the EX524 models have the ability to record to an external Hard Drive via the integrated USB port.

For the purposes of this review we shall cover the EX523 model but will include both models in the price comparison section because the major retailing outlets seem to be stocking one of the models and not both.

KDL40EX523 – John Lewis
KDL40EX523BU – Amazon, Best Buy, CO-OP Electrical
KDL40EX524 – Currys, Dixons
KDL40EX524BU – Comet, Laskys

Just over an inch thick lends this set to be hung on a wall

Despite its 40 inch expanse the Sony KDL40EX523 is very slim, thanks to the edge lit LED technology which brings a vibrant, diverse image to the LCD panel.

The bezel surrounding the screen is also slender and the footprint of the included stand is significant enough to ensure it is stable during use.

Of course since it is an LED TV it really lends itself to wall hanging, which should give users enough flexibility to position it almost anywhere.

On-board High Def Tuner

As you would expect the Sony KDL40EX523 is compatible with full HD 1080p films and games, with ample HDMI inputs to help you make the most of its high resolution.

For displays of this size you really need to find some HD content and even if you do not yet have a Blu Ray player or compatible games console you can use the Sony KDL40EX523 to watch high def TV broadcasts straight out of the box.

This is thanks to the onboard Freeview HD tuner which gives you access to an ever increasing number of high def channels without the added cost of having to pay for a subscription service or invest in another separate set top box to further clutter your living room with remotes and wires.

Browse the web and make Skype calls

Modern TVs need to be well connected and the Sony KDL40EX523 definitely fits the bill.

It has a built-in Ethernet port and is compatible with separately available Wi-Fi adapters to let you take your TV online and enter a world of video streaming and on demand content that was unavailable with previous generations of television technology.

As well as services like YouTube and iPlayer, the Sony KDL40EX523 comes with Skype compatibility.

This means with a camera and microphone connected you can make video calls to other Skype users from across the world, all from the comfort of your settee.

Good picture quality

Picture quality should be a paramount consideration when looking at new televisions and the Sony KDL40EX523 has impeccable specs in this department.

Sony’s Bravia range is synonymous with image fidelity and with the X-Reality engine onboard the processing of colours and hues will occur quickly and seamlessly, no matter what you are watching.

The result is that HD images pop with life and light while even content from older analogue inputs will be given an added sheen of modernity.

As well as using the USB port to connect a Wi-Fi adapter you can insert a USB memory stick and playback media files transferred from your PC, so the web need not be your only source for digital entertainment.

Final Thoughts

There is no doubting the Sony KDL40EX523 ticks all the boxes at this price point, making it an LED TV worthy of your attention and something that will sit happily in your home for years to come.

>>>> Sony KDL40EX523 Specifications

KDL40EX523 Best Price

The price comparison table below displays the best online price for the Sony KDL40EX523 / KDL40EX524 LED TV.

Check out todays best online UK price by clicking on the Shop Now >> button where you will be directed to the shops website.




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Sony KDL40NX713U LED 3D TV Review

sony kdl40nx713u led tv review
The Sony KDL40NX713U is part of the range of the HD televisions created by Sony to be 3D ready.
Its 40″ LCD screen is edge lit by LED and has a 1920 x 1080p screen resolution.
It comes ready with HD Freeview and is compatible with Blu-ray DVD players and various games consoles.

Sleek uncompromising appearance

The screen features Sony’s new Monolithic design, which is incredibly clean and simple in its appearance.
The screen is positioned at a 178 degree angle which Sony say is the optimal viewing angle.
The Sony KDL40NX713U is wall mountable but can also be placed on a stand.

Plenty of connections to keep everybody happy

The Sony KDL40NX713U can be connected to various devices via various methods.
All Sony televisions in the Network range are part of the Digital Living Network Alliance (DLNA) home network. This means that you can use your TV to wirelessly view compatible gadgets, such as your phone, laptop or music player on a big screen.

It is also possible to connect to the internet using the wireless capabilities on the Sony KDL40NX713.
This means that you can keep up to date with your friends, family and news via sites such as Facebook and Flickr and even view YouTube.
It is also possible to use the catch up and on-demand services from this television.

You can connect HD devices to the Sony KDL40NX713U via 4 HDMI ports.
This includes HD TV, Blu-ray and PlayStation.
There is also a component video connection, an optical connection (for use with surround sound or home theatre packages) and a USB port. This USB port means that you can view pictures directly from your camera, camcorder or even USB memory stick on the Sony KDL40NX713U.

Great picture with 100Hz MotionFlow

The Sony KDL40NX713U is designed to show television programmes and films as well as Blu-ray and PlayStation in high definition.
This is made possible with various technologies.

All HD televisions must have a 1080p screen resolution. This is further enhanced with the LED edge lit LCD screen.
It is the LED light that helps to add a greater intensity of light and contrast to the picture.
LED lights also have a greater intensity of colour.

The Sony KDL40NX713U shows images at a higher rate of frames per second . Normal television screens show images at around 50Hz (50 images per second) but this panel is capable of running at 100Hz.

3D Ready KDL40NX713U

The 3D capabilities of the Sony KDL40NX713U are the real selling point of this LED TV.

Although the programming and films available are limited at the moment, the technology is ready for them.
The 3D picture can only be viewed with active shutter glasses and 3D sensor, which do have to be purchased separately.

Once your 3D TV is up and running though, there is a facility on the Sony KDL40NX713U which allows you to convert 2D TV and photos into faux 3D. Although not as good as true 3D, it is quite fun to see the possibilities whilst 3D is developed further.

Final Thoughts

In conclusion, the Sony KDL40NX713U is, for its size a good all rounder.

It is useful as a central point for all of your multimedia requirements. The design will fit in with any décor, because it is plain and simple, but retains a certain style.

Although 3D television is in its infancy, it is good to know that as and when it is available to a wider audience, your TV has the technology to view it.

KDL40NX713U Best Price

The price comparison table below displays the best online price for the Sony KDL-40NX713U LED TV.

To visit a retailer please click on the Shop Now >> button where you will be directed to the shops website where you can view extra info and latest pricing.


Sony KDL40EX713U LED TV Review

sony kdl40ex713u led tv review
The Sony KDL40EX713U is a 40 inch HDTV which takes advantage of LED backlighting technology to produce excellent onscreen images whilst possessing a frame which is considerably slimmer than its predecessors in this price bracket.

The Sony brand name is as good an assurance of quality as any review, but if you want a little more information about this impressive television then read on for an in-depth look.

Super Slim panel that will grace any living space

The Sony KDL40EX713U is not only very thin but it is also blessed with an unobtrusive bezel surrounding the screen, making it look modern from all angles.

With a slim build it can be mounted on the wall in a position that is almost flush to the surface, making it unobtrusive, although it will also cut a handsome figure when it is freestanding, so you have the option for either.

100 Hz MotionFlow plus Bravia Engine for unparalleled picture performance

The Sony KDL40EX713U display supports a native resolution of 1920×1080 across its 40 inch widescreen expanse, which as many will know means that it can play back full HD content from Blu Ray discs as well as allowing HD video games consoles to make games look their best.
Coupled with this high resolution and large screen size is Sony’s 100Hz Motionflow system which is designed to reduce the amount of blurriness or ghosting which can have an impact on action-packed scenes from films or intense sections of play during sports.

On top of this you have version 3 of the Bravia image processing engine working to produce natural colours and deep contrast levels regardless of what you are watching.

Hidden speakers on the KDL40EX713U

The Sony KDL40EX713U features a pair of speakers from Sony’s S-Force range which are disguised within the television and allow for virtual surround sound to be developed in your living room.

No shortage of inputs for HDMI and USB devices

It has plenty of inputs to accept various HDMI devices from camcorders to Blu Ray players and it also has USB inputs which you can use either to view home video and still images from a USB thumb drive or to plug in a separate Wi-Fi adapter so that you can take the TV online for wireless streaming and advanced functionality.

Eco Efficient panel lowers carbon footprint

Because this is an LED TV the Sony KDL40EX713U will use much less energy than its flatscreen forebears.
This is because LEDs are able to convert electricity into light more efficiently without wasting it as heat.

Sony provides you with other tools to cut down on the carbon footprint of your home entertainment system thanks to the inclusion of the presence sensor.
This is able to detect whether or not anyone is actually watching the television and if you leave the room for an extended period it will disable the picture and eventually power down the whole TV to save energy and ultimately give you a healthier electricity bill at the end of the quarter.

Final Thoughts

Overall the Sony KDL40EX713U is a very competitive LED TV in a growing market.
You cannot beat LED TVs when it comes to slimness of build and you do not have to compromise on image quality or contrast levels either, so it makes sense to invest in a brighter, greener future.

KDL40EX713U Best Price

The price comparison table below displays the best online price for the Sony KDL-40EX713U LED TV.

To visit a retailer please click on the Shop Now >> button where you will be directed to the shops website where you can view extra info and latest pricing.


Sony KDL40HX803U LED 3D TV Review

sony kdl40hx803u led 3dtv review
As one of the leaders in the technology industry Sony has now released a series of 3D-ready LED HDTVs. The Sony KDL40HX803U (in some stores known as the Sony KDL40HX803) has an RRP of £1400 and is one of the heavily-advertised Bravia range.

Stunning looking set with anti-glare screen

Sony have stated their main focus is excellence of picture quality and the KDL40HX803U uses Edge LED technology, complemented by local dimming to comprise the system known as ‘Intelligent Dynamic Edge LED’.
The use of Edge LED allows the model to be attractively slim and ideal for wall-mounting.
The edge LEDs can be muted locally increasing the backlight contrast, especially effective for blacks and whites. The Sony KDL40HX803U has also been created specifically to minimise any glare in brightly lit rooms.

Up to 4 times faster refresh than standard 50Hz TVs

Sony’s 200Hz Motionflow and Image Blur Reduction technology has been incorporated into the KDL40HX803U which reduces the lag on any high-speed action scenes and optimises smooth viewing.
This expertise uses 4 times the number of images utilised on a 50Hz TV and features a flickering backlight to add cinematic effect.

Another nice feature is the Automatic Ambience Selector which automatically analyses the light and ambient colour in the room and adjusts the settings, thus reducing any strain on the eye.

Full 3D Capabilities with minimal limitations

The 3D capability is compatible with the major broadcasters currently in the market and the images are good despite some crosstalk (double images) being visible.
However, this problem affects every 3D set currently on the market to a greater or lesser degree and the effect is fairly minimal on this model.
A point to note regarding 3D function is that the HDMI option can interfere with receiving some 3D channels so may need to be switched off beforehand.

Unfortunately, the LED TV does not come with all the accessories necessary for 3D viewing with both glasses (however many sets are needed) and a 3D sync transmitter needing to be bought separately. Sony have explained the reason being that these televisions are for customers wanting to ‘future-proof’ their purchase and potentially add 3D at a later stage.

The KDL40HX803U easily connects to the internet with plenty of options

Sony have put a lot of work into their network portal, Bravia Internet Video Users are able to access the internet via their Sony KDL40HX803 either using an (optional) Dongle or by using the Ethernet connection.
Once connected, users can view both free and pay-TV sites, access web-based services and also stream directly to the TV.
Wi-Fi ready, the Sony KDL40HX803U can be connected to an existing network, via the optional Dongle. As well as streaming videos, the set can also receive photos and music and plays back via S-Force Front Surround, an innovative surround sound system.

Final Thoughts

On a practical front, the set includes 4 HDMI ports, helpful for customers wanting to plug in games consoles and Blu Ray players, plus a USB connection and Ethernet capability.
For customers looking for a bit extra from their television, the Sony KDL40HX803U offers an eco-friendly option. The menu allows the user to select preferences which reduce power consumption, not only kinder to the environment but also lowering household bills.

So if you are in the market for a set that will deliver top notch High Definition 2D pictures but will easily future proof itself for the inclusion of 3D media then this TV would be a worthy investment.

KDL40HX803U Best Price

The price comparison table below displays the best online price for the Sony KDL-40HX803U LED 3DTV.


Sony KDL40EX703U LED TV Review

sony kdl40ex703u led tv review
The Sony KDL40EX703U is part of a brand new range of Bravia HDTVs from one of the best manufacturers in the world.
It has full HD 1080p support and LED technology that helps make it thinner and lighter than those that have come before.
It boasts a healthy dose of online capabilities and interactive services that will let it perform far more tricks than your average television.

40 inch panel will suit most room sizes

With a slate-like design that focuses on black with a hint of metal added in a bar below the screen, the Sony KDL40EX703U certainly looks every inch the high tech consumer toy.
Its 40 inch screen puts it in the sweet spot in terms of size and usability, because it is not overbearing in smaller spaces, but is well suited to providing a cinematic viewing experience.
It begs to be hooked up to a Blu Ray player via one of its four HDMI inputs and has the ability to display over two million individual pixels. When 1080p content is being displayed, it gives you a supremely realistic picture that deserves heaps of hyperbole.
It will also be a great partner to modern high definition games consoles like the Xbox 360 or Sony’s own PlayStation 3, so you have enough connectivity options to keep yourself busy.

Get the latest High Definition content via the built in Freeview Tuner

Within the workings of the Sony KDL40EX703U is a Freeview HD tuner, which makes separate set top boxes obsolete and gives you access to the latest high definition content broadcast straight down your existing aerial.
That means there is no need to strap a satellite dish on the side of your home or pay out monthly to subscription TV providers, as there are several free-to-air HD channels provided by terrestrial broadcast.

It is worth checking whether your area is already covered by Freeview HD, but over the next couple of years it should be available nationwide.

View online content straight from the Sony KDL40EX703U

Manufacturers have realised that more and more people are watching TV on their computers, whether it be from streaming sites or catch up TV services and in an effort to bring this functionality to the living room, the Sony KDL40EX703U supports the Bravia Internet Video service.
You can either plug your TV into your home network via an Ethernet cable, or purchase the optional Wi-Fi dongle. Once this has been done, you can watch clips and shows on YouTube, find out about the latest news and gossip and stay in touch with your friends and family.
Much of this content is free to use if you have a broadband connection and it is definitely something of an investment as more and more content becomes available online.

Power Savings Galore

Since the Sony KDL40EX703U has the Bravia stamp of approval, it plays host to energy saving capabilities, including the Ambient Sensor which dims the backlight when the lights are turned low and the Energy Saving Switch which completely eliminates energy consumption by the TV – even if you leave it plugged in.

Sony’s latest eco-friendly feature is called the Presence Sensor, this cleverly registers when the viewer moves away from the LED TV, giving you the option to have it automatically cut out the picture so that no unnecessary electricity is used.

Final Thoughts

If you are in the market for a 40 inch television with LED technology and superior picture quality, the Sony KDL40EX703U comes with a highly reputable brand name backed up by top notch hardware.

KDL40EX703U Best Price

The price comparison table below displays the best online price for the Sony KDL-40EX703U LED TV.

To visit a retailer please click on the Shop Now >> button where you will be directed to the shops website where you can view extra info and latest pricing.