As one of the leaders in the technology industry Sony has now released a series of 3D-ready LED HDTVs. The Sony KDL40HX803U (in some stores known as the Sony KDL40HX803) has an RRP of £1400 and is one of the heavily-advertised Bravia range.
Stunning looking set with anti-glare screen
Sony have stated their main focus is excellence of picture quality and the KDL40HX803U uses Edge LED technology, complemented by local dimming to comprise the system known as ‘Intelligent Dynamic Edge LED’.
The use of Edge LED allows the model to be attractively slim and ideal for wall-mounting.
The edge LEDs can be muted locally increasing the backlight contrast, especially effective for blacks and whites. The Sony KDL40HX803U has also been created specifically to minimise any glare in brightly lit rooms.
Up to 4 times faster refresh than standard 50Hz TVs
Sony’s 200Hz Motionflow and Image Blur Reduction technology has been incorporated into the KDL40HX803U which reduces the lag on any high-speed action scenes and optimises smooth viewing.
This expertise uses 4 times the number of images utilised on a 50Hz TV and features a flickering backlight to add cinematic effect.
Another nice feature is the Automatic Ambience Selector which automatically analyses the light and ambient colour in the room and adjusts the settings, thus reducing any strain on the eye.
Full 3D Capabilities with minimal limitations
The 3D capability is compatible with the major broadcasters currently in the market and the images are good despite some crosstalk (double images) being visible.
However, this problem affects every 3D set currently on the market to a greater or lesser degree and the effect is fairly minimal on this model.
A point to note regarding 3D function is that the HDMI option can interfere with receiving some 3D channels so may need to be switched off beforehand.
Unfortunately, the LED TV does not come with all the accessories necessary for 3D viewing with both glasses (however many sets are needed) and a 3D sync transmitter needing to be bought separately. Sony have explained the reason being that these televisions are for customers wanting to ‘future-proof’ their purchase and potentially add 3D at a later stage.
The KDL40HX803U easily connects to the internet with plenty of options
Sony have put a lot of work into their network portal, Bravia Internet Video Users are able to access the internet via their Sony KDL40HX803 either using an (optional) Dongle or by using the Ethernet connection.
Once connected, users can view both free and pay-TV sites, access web-based services and also stream directly to the TV.
Wi-Fi ready, the Sony KDL40HX803U can be connected to an existing network, via the optional Dongle. As well as streaming videos, the set can also receive photos and music and plays back via S-Force Front Surround, an innovative surround sound system.
On a practical front, the set includes 4 HDMI ports, helpful for customers wanting to plug in games consoles and Blu Ray players, plus a USB connection and Ethernet capability.
For customers looking for a bit extra from their television, the Sony KDL40HX803U offers an eco-friendly option. The menu allows the user to select preferences which reduce power consumption, not only kinder to the environment but also lowering household bills.
So if you are in the market for a set that will deliver top notch High Definition 2D pictures but will easily future proof itself for the inclusion of 3D media then this TV would be a worthy investment.
KDL40HX803U Best Price
The price comparison table below displays the best online price for the Sony KDL-40HX803U LED 3DTV.